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Inbound demand generation expert


Job Type

Immigration. International

About the Role

  • Developing and executing short- and long-term multi-channel campaigns to drive leads and the sales pipeline

  • Leading sales strategies and execution across all channels

  • Monitoring and optimizing campaigns and programs

  • Developing customer personas and knowing their buying preferences

  • Knowing the company’s brand and products inside and out

  • Assisting in content development to target consumers throughout the customer lifecycle

  • Working within a team of digital marketing professionals and collaborating with other departments, like sales and content, to develop and enhance strategies

  • Identifying new markets and advertising tactics to encourage business growth

  • Measuring and analyzing campaign and marketing success

  • Delivering performance reports to leadership and departments you partner

  • Gather, research and prepare communications material for internal and external audiences

  • Develop, implement and evaluate communications strategies and programs

  • Assist in the preparation of brochures, reports, newsletters and other material


  • Bachelor’s or Diploma College or university degree in marketing, business, or related field

  • Excellent written and verbal communication skills

  • Proven experience developing marketing plans and campaigns

  • Strong project management, multitasking, and decision-making skills

  • Metrics-driven marketing mind with eye for creativity

  • Experience with marketing automation and CRM tools

  • Proficiency in Adobe Illustrator

  • Knowledge and experience with traditional media is an asset

  • Candidates must have fluent English

  • French and Spanish would be an asset

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